rep your BRAND!🧏‍♀️

 an ambassador; — an envoy, an emissary, a representative. 

an ambassador;— a person who acts as a representative or promoter of a particular body or activity.

It always baffles me when I see growing business owners acting nonchalant towards the promotion of their enterprise......

I was having yet another conversation with myself in the kitchen while I was washing some dishes, about this whole topic of "repping your brand". Some people would say "it's easier said than done" — true, if you believe that facade! 

I never refer my jewellery retail business as a "small business" — sorry, we don't do that over here! 

The way you see your brand, the same way you get to treat it. And even sometimes, we tend to get amazing imaginations of our brands and businesses becoming multinational, yet we cease to promote it like we want it to be what we've imagined. 

As aforementioned, by the grace of God, I own a jewellery b2c business, but that doesn't stop me from buying from the quality jewellery I sell and wearing them in style.🌟

During one of the Church services at my Campus Fellowship, a beautiful lady walked up to me and asked "are you the person they call/refer to as 'Bling-Bling!' ?".......I kid you not, that day felt like the best day ever! Mind you, I could be a minimalist when it comes to jewellery or fashion....but people still found a way to trace the "motto" of my business to my "aura" of jewellery embodiment. 🌚

I think I even feel so proud of myself when someone identifies me as "Bling Bling" firstly, before identifying my face and my name— don't get me wrong, people should be able to do that, but most times, we often hear more of brands than their owners.

As a growing business owner, be the first ambassador of your brand. Don't wait till the time you're able to hire models or paste up your brand on a Billboard at Lekki or Ikeja or at Maryland(abroad and at home)....

After sometime of kicking off well and creating an awareness amongst my friends, of being an "elesho"— jeweller.....I used to be sad not seeing my friends post my brand as much as I wanted them to....sike! God told me, "it's actually our business, allow them to mind their own business." When people around you see your level of seriousness and promotion, they tap their representative skill from your "well" of promotion. 

No matter what service you provide or whatever needs you meet as an entrepreneur, promote your brand diligently, by talking about your brand when you've got the chance to, wear your brand, post about your business more often than memes— posting consistently creates a lasting landmark in the minds of viewers, treat your brand like how you'll treat an international brand that hires you as their ambassador, be comfortable with collaborating with your own brand/business on Instagram. 

Mind your business; Unashamedly Rep your Brand!🫶